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Meet the trendsetters

Foxglove Fashion Diary is curated by a small team of editors with diverse backgrounds in fashion, photography and beauty. Every post blends reporting with real wardrobe experience.

Smiling woman with long dark hair wearing a pink blouse

Mara Ellingsen — Editor-in-Chief

Former fashion desk lead in Copenhagen. Mara sets the Diary's voice: precise, warm and allergic to hype. She writes the seasonal trend reports.

Woman in an embroidered jacket in warm light

Ines Duarte — Beauty Editor

Trained makeup artist from Milan. Ines tests every formula for a month before it earns a recommendation.

Smiling black and white portrait of a woman

June Okafor — Lifestyle Editor

Travel and interiors writer based between Berlin and Lisbon. June covers destinations, fragrance and slow living.

Inside the studio

Stylists and a model on a fashion shoot in the Diary studio
An editor pinning a moodboard of fashion cut-outs in the studio

We publish from a sunlit studio on Larkspur Row in Bristol, where the week starts at one long table: pitches, proofs, fabric swatches and far too much coffee. Stories are photographed on real streets and in real light, then edited until every tip earns its place.

Work with the diary

Brand partnerships, press samples and freelance pitches: write to us and a human editor replies within three working days.

Contact us   Shop the edit

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